Hi everyone, we just found out about a fun event to celebrate Milk-Bone’s 100th anniversary…

Milk-Bone^® Celebrates 100^th Anniversary by 

Building the World’s Largest Dog

House in Times Square

WHO:             *Milk-Bone^®, America’s favorite dog snack

*Pet Parents and their loveable pooches from the metropolitan area

*Celebrity Pet Photographer, Christopher Ameruoso

WHAT:           Milk-Bone^® is celebrating the brand’s 100^th Anniversary in the doghouse! With the help of more than 100,000 Milk-Bone^® dog biscuits and standing at 18 feet high, the 480 square foot dog house will play host to a paw-ful of activities. Kicking off the festivities will be special celebrity guest who will help present a $1 million donation to the Milk-Bone^® Canine Heroes program.

                        The star studded anniversary celebration will have pet parents and their four-legged friends running in circles as they enjoy entertainment from doggy dancers, paw readers and personalized artwork from professional pet caricature artists. Celebrity Pet Photographer, Christopher Ameruoso will also be in attendance showing off 10 of his favorite celebrity paw-tographs that will be auctioned off following the event to benefit Canine Assistants. To put the icing on the cake, the brand has called on Food Network’s Ace of Cakes to create a one-of-a-kind dessert that will have everyone begging for more!

WHEN:           Wednesday, May 21, 2008

                        11 p.m. – 12 p.m. (VIP & VID [Very Important Dogs] access only)

12 p.m. – 3 p.m. (Open to the public)

WHERE:        Military Island in Times Square

                        (Intersection of Broadway and 7th Avenue between 43rd and 44^th)

                        New York, NY

WHY:              To commemorate 100 years (that’s 700 in dog years) of Milk-Bone^® bringing smiles to dogs’ and pet parents’ faces.

FOR MORE INFORMATION, PLEASE CONTACT:

Coyne PR 973-316-1665

Jennifer Lilly, jlilly@coynepr.com  or Joyce Essig, jessig@coynepr.com