Oscar began his career as a professional dog model this past weekend!  It’s not quite as glamorous as it sounds…he was modeling the product that my company makes and he got paid in treats, but we’ve all go to start somewhere, right?

So, Oscar’s spokesdog gig was at Pet Fashion Week in NYC (which actually should be called ‘Pet Fashion Weekend‘ because it was just Saturday and Sunday.  Anyway, here’s a picture of Oscar and his buddy, Chopper, modeling their SNIF Tags…

What a handsome pair!!  So, you might be wondering…what is the SNIF Tag?  Well, I’m glad you asked!  The SNIF Tag is a stylish accessory that tracks your dog’s activity and allows you to remotely monitor what your four-legged companion is doing.  It also has a built in social-networking functionality that logs encounters with other Tag owners and connects them online.

So basically, the SNIF Tag allows you to see what your dog is doing while you’re away from him and meet other dog owners in your neighborhood.  Pretty cool, right?

The Tag is scheduled to be available in stores and online later this fall.  As we get closer to the launch, I’ll occasionally share some fun stories about how the SNIF Tag has helped us meet people in our neighborhood, learn about Oscar’s activity level and basically just help us stay even MORE connected to our pooch.  But I don’t want to taunt you with these cool stories now, because you can’t get it yet!!   Don’t worry, fall is just around the corner…